1 – 3 pm: 1960s Rock Music Overview; 4 – 6 pm: The Rise and Influence of Motown. Dick Rosemont will present an entertaining and incisive look at the music environment of the 1960s. It was a significant period for changes in all aspects of culture and the music business. Hear some of the significant songs of the era and recordings that influenced future artists and styles. The first session provides a general overview of 1960s rock as it evolved musically, culturally, and commercially: from pre-Beatles pop to later-decade “acid rock.” The second session looks at Motown and its influences, tracing the rise and success of the largest black-owned company in the country, and its impact on music culture.